Understanding SpendO
The AI Enabled Marketing Enabler
SpendO is your go-to-platform for measuring promotion effectiveness. It intelligently aligns PoS and Promotions data, leveraging AI to learn what clicked and what didn’t.
Ongoing campaigns or earlier promotions, SpendO’s analysis at the most granular level captures even the slightest of variation, taking all the factors into account. It goes one step ahead with depth and frequency recommendations for each promoted product eyeing their better promotion performance.
Promotion Differentiator
AI Support At Every Spend
SpendO answers 5 critical business questions which bother every promotional planner!
Manual decision making for endless scenarios can introduce unwanted bias and may conflict the goal.
Learn more on how to make most of every promotional event by getting assistance from cutting edge AI developed exclusively for the CPG industry.
Avenues Of Services
Mapping Promotions End To End
PRE-Event Analytics
- Promotion planning
- Baseline Analysis
- Retailer Analysis
- Weak Promotion Analysis
- Planning Change Analysis
- Promo Clash Analysis
AI/ML
- Sale Volume Prediction
- Planning Assistance
- Promotion Optimization
- What IF analysis
- Baseline Prediction
- Actual Vs Prediction Vs Forecast
POST-Event Analytics
- POS Data Harmonization
- POST Promotion Summary
- Comparative Analysis
- Promotion Details
- Actual Vs Forecast
Engagement Model
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Testimonial
”The Saama Trade Spend Analytics solution provides our Customer and Category user community with responsive data and actionable insights regarding our trade spend and discount effectiveness. The Saama solution also gives us a clear picture of projected trade promotion results for future periods. This solution enables us to improve the accuracy of our financial forecasts and take action regarding trade promotions which may yield undesired results.
Manager of Trade Spend EvaluationCustomer Development
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